MY ALARM WAKES me up at 07.45. I’m waiting by my computer. I know that H&M will send out the press-release about our collaboration at 08.00. I’m happy with the collection, but still a bit insecure.. And I’m very curious about what the industry will think. If they will judge me or not.. I jump into the shower, to nervous to stand by the computer and wait. When I get out from the shower, 08.05, I have my first text message, it’s from a old friend “Congratulations Elin, this is big!!” . Luckily I didn’t have anything to be nervous about. The reviews I get are amazing, I can’t believe it, not H&M either :) . Financial times writes about it, New York Magazine, ELLE, Vogue. I’m totally overwhelmed. Me and my ex are celebrating with a loooooong dinner! And for once I feel that I have the right to be a bit proud.
Hilary Alexander at the Telegraph listing my collection as one of the best in the H&M history (!?)

















CONGRATS!! You really should be proud, GREAT JOB!
Fantastiskt… Och den skinnjackan skulle jag krevera utan!
you certainly have Elin!! this is HUGE!!! nothing less than fantastic!!;-)
love
moddepistol
I wish your collection was available outside of Sweden, all of the pieces were to die for. I am still checking up on ebay, but no one wants to sell anything, why would they :)
of course you have, it was amazing!
amazing collection!
Really, it’s looking so pretty! Everything is floating, perfect fabrics and prints.
Elsker bildene, du ser fantastisk ut!
God jul :D
- L
Awww, I envy you *wink*. Jeez, I pray and work to reach my dream one day. Congatulations, good job!!!
so annoyed it won’t be in the US. fingers crossed…
Jag hade inte räknat med något annat än att du skulle få fina recensioner :)
[...] fashion blogger Elin Kling just announced that she will be doing a partnership with H&M! Based on the promotional photos (sleek lines, high slits, sexy blazers), the line [...]
congrat!!!!
and yes,you should be prond of yourself!!
but they won’t sell in US??
now i’ll cry…
xoxo
Tack för klockan! fick min idag.
elin you’re amazing, I loved the collection – way better than the versace collaboration btw :)
This is just beyond amazing. I love the last pic of you in the grey- well done!
congrats!!!! Versace who :)?
grongrants! i’m really happy for you :)
COngrats! these are great results. so elegant!
Stort tillykke!! Hvor er det sejt gået!
WOW. Det der er litt utrolig. Det var kjempe fine bilder! You are great!! You are made for desteny.
[...] at sige en kopi) af den styling Elin Kling (Sveriges største modeblogger, som i øvrigt lige har lanceret en kollektion med H&M) lavede på modellerne til TIBI’s show under modeuden i NY i september. Jeg er vild med den [...]