The fashion entrepreneur Elin Kling run one of the worlds largest fashion blogs – Style by Kling. She is also co-founder of Fashion Networks International, the owner of NOWMANIFEST – One of the world’s leading online platforms for fashion, which was recently sold to Conde Nast. Fashion Director of her own critically acclaimed magazine STYLEBY, which she founded together with Sweden’s largest media power-house Bonnier.
Spring 2013 she is the face of Louis Vuitton “Small is beautiful” online campaign. She was the first fashion-blogger in the world to create her own collection for H&M. The unique and exclusive collaboration was launched in spring 2011. In the fall 2011 Elin joined forces with Guess by Marciano to create the brand’s first ever design collaboration and was featured in NET-A-PORTER’s Spring 2012 campaign, shot by the legendary Patrick Demarchelier.
She started her online career in 2007, when she launched Scandinavia’s largest fashion-blog – Style by Kling. Style By Kling has won several awards, both as a blog and as a Web-TV show – inspired by the blog. Elin got her start in fashion as the fashion-editor of the lifestyle-magazine SOLO. After that she was the front of the fashion-department of Sweden’s second largest daily newspaper; Expressen. During that period Sweden’s largest TV-network, TV4, hosted her blog. In 2009 she was the head stylist for Swedish IDOL, and in 2010 she became a household name when she competed in “Dancing With the Stars”.