Some behind the scene shots from this week. In total we produced 5 different shoots here in New York for STYLEBY the last days. Pretty much work, but it all turned out very well! You will see more of this in the upcoming issues of STYLEBY. Now, I’m gonna have a nice easter with tons of Swedish easter food! x

FROM THE STUDIO today. Shooting for my magazine STYLEBY as we speak! Love my new jacket from Zadig Voltaire, thank you Cecilia! Very in to flare denim right now. Today I’m wearing a pair from Longchamp.

LONG TRIP FROM LA for one day of work, but it was definitely worth it. Feeling very happy after today’s shoot for Louis Vuitton (!) in Paris, together with Hanneli and Mira Duma! Now – back to New York (and my wardrobe)! Over a week now with only my SOS-packing from Sandy…

JUST GOT BACK from Mondrian Hotel where I met up with Margareta Van Den Bosch and the designer team behind Margiela for a presentation of the collaboration. I think this H&M collaboration is one of the better I’ve seen in a while. It was really a pleasure to hear more about the actually pieces. Margaretas favorite is the “Car seat cover dress”, and you can really tell that it’s truly inspired by a “car seat cover”. That one is on top of my list too, together with this blazer and the coat.

HI THERE! HOPE you all had a great weekend, I really needed some days of after the launch. Or at least this weekend! Now I’m back on track and looking forward to a new week tomorrow! This picture is right before the launch party, waiting to get my make up done!

Me and Gina Sanders, CEO of Fairchild Media.

DJ Brendan Fallis

Actress Katie Cassidy and Olivia Palermo (who surprised me and showed up in my maxi-knit!)

Always so sweet Eugenia Gonzalez

Karl Lindman/Interview Magazine, Magnus Berger/The Last Mgazine and photographer Mikael Jansson

George Wayne from Vanity Fair

Olivia Palermo

Actress Alicia Vikander, Karl Lindman and Mikael Jansson

Hair stylist Ric Pipino

Emily Weiss from Into The Gloss

Eugenia Gonzalez, me and Michael Bastian

Meredith Melling Burke from Vogue US

Miguel Enamorado, Fashion Director Interview Magazine

Amy Astley from Teen Vogue

Flirting with iD magazine!

THANK YOU, THANK YOU, THANK YOU everyone who came and supported my collection for GUESS by Marciano last night here in New York. I had a great time chatting with everyone and drinking Sangrias! I have to say that I’m actually feeling proud when I see the full collection, all together, in a nice atmosphere.  And that’s a great feeling. I also want to give a special thanks to the team from GUESS by Marciano, both from us and Europe. xxx