AND HERE WE GO! The first drop of Nowhere ss12 is finally available! To shop, click here. If you want to see all the looks click here!

MY PARTNER IN crime, Nhu Duong, who is the designer for Nowhere just got snapped by ELLE in Vietnam, dressed in Nowhere ss12. She looks great! I’m still in bed by the way, but it’s ok. I’m so excited since we are so close to the launch now that I’ve been waiting for so long that I almost forgot about that I’m sick. From 10 AM tomorrow (Swedish time) you will be able to buy the collection(!!!!)

ME AND NHU are very excited about tomorrow since Nowhere ss12 finally will be available to shop online! Here is a little preview of some of my favorites for you. This year you will also find sunglasses in the collection! See more of the collection on our Facebook!

“Inspired by the Constructivist Movement, the new collection of Nowhere is an experimentation of light, abstraction and geometry. The clarity of the garments is challenged through an architectural application of strong lines and semi-transparent materials. Minimal cuts are broken up by linear cut-outs, overlong sleeve and skirt-lengths, strong knits, vertical zippers cutting-across and a mesh-overlay on both clothes, accessories and shoes. The clean palette of black, white and gray is called into question through nude, ice-blue, striped all-over patterns and animal print.”

First sneak a peek of Nowhere ss12

IT’S FINALLY TIME for the second collection of mine and Nhu Duongs brand Nowhere! You will be able to buy it next week. Click here to be the first one with all the news! …can’t wait for the sunglasses to cross the atlantic in to my closet!

Now you can also follow Nowhere on twitter!

THIS WEEK HAVE been insane, for real. 15-minutes meetings, 10 minutes-naps, and A LOT of good parties! First out the beatuiful dinner with Ralph Lauren, then the STYLEBY party (of course!) and last night Bon magazine celebrated 1 year. I really have to run now, actually not late to my flight today, but its boarding-time. As soon as I’m back in New York I will tell you more about my night with Robyn live, and the debut of Nowheres 2nd collection! For the first time I took Nowheres new collection to a party! I just got some more samples in yesterday. These baggy-trousers with the zipper on the side, and the blazer with a over-sized t-shirt is definitely my favorite look right now!

WE MOVED OUT from our office yesterday, I have to say it’s a perfect timing to be without office the weeks before fashion week is coming up. Not. Anyway. Anyway, that’s not the big deal, the big deal is that I was wearing Nowhere ss12 for the first time today! This mint-green, fuzzy sweater is one of many pieces for spring. The collection will be available around March!

Jacket/Balenciaga, sweater/Nowhere, belt/Isabel Marant, jeans/Dr Denim.

Our intern Jesper on the roof