
HEY IT’S NOWHERE-SALEEEE! Every step in running your own brand is so exciting, even the sale. It’s like having a baby, well ok I guess not really, but you know what I mean. Every step is a new experience.
We are not shy, 50 procent off! The shoes, bags, lovely dresses (my favorite goes right now for like 30 usd), the jackets ( I’ve been wearing mine more or less every day), perfect sweaters, trousers… GO GO GO!!

DON’T YOU KNOW what to put on your christmas wish list or what to give to your sister or friend? I know! Because we just got the Nowhere-bags in! O la la! Here is one of my favorites! A bracelet and bag in one. You’ll find them all here, and as always to a very good price! Super-cool!

I WOKE UP with two perfect “happy friday”-mail! One from our designer Nhu with pictures of samples for the next Nowhere-collection. Looks GREAT, can’t wait.. The other mail was a final confirmation for the Nowhere shoes! You will be able to buy them online at nelly.com on Tuesday next week! Happy shopping!
My friend Marcus helped me out with this picture, see his website here. Also a big thank you to Nuno Xico & Alexandra Mulcah.


TODAY WE GOT some more styles in from Nowhere. I love the dresses. They work so cool during Fall with a cozy sweater, or with a t-shirt over (like I did at the Nowhere launch). You’ll find them here!


Me and Nowheres designer Nhu Duong
HI EVERYONE! I HAD the absolutely best day yesterday, I wish my friends could get married every weekend. Anyway, tomorrow is another special day, since we will launch Nowhere and you will be able to buy it at nelly.com from 10.00 tomorrow!
Nowhere will offer contemporary high fashion at affordable prices and will be available exclusively online in line with our company’s digital profile. The collection comprises 25 pieces as well as shoes and handbags.
Here are some of the looks from the lookbook, exclusive for you. I want to show you some so you understand how good the prices are!!! Check it out..

T-shirt 499 SEK, skirt, 599 SEK, shoes 599 SEK

T-shirt 399SEK, pants 499 SEK, shoes 599 SEK

Sweater 549 SEK, clutch 649 SEK, dress 479 SEK, shoes 599 SEK

Sweater 449 SEK, trousers 649 SEK, shoes 599 SEK
It truly has been amazing working on this joint project and we are so proud that we are finally able to open up shop tomorrow. Thank you to everyone involved, from the great merchandisers ( and partners ) at Nelly to Saturday London, Patriksson Communication and of course to all my readers.
Happy shopping!
P.s Nelly ships to all of Europe and will be able to ship worldwide from November.


ONE OF MY favorite pieces from the Nowhere-collection is this dress, that I was wearing last night with one of my favorite t-shirts that also is Nowhere, of course!